Top Posts of 2011 – #3 Setting SMART Targets

Originally Posted: September 7, 2011

It’s that time again.  Whether it’s back to school (for those in the geographical North) or planning the upcoming Summer hols (for our geographically Southern friends) it’s time for a plan.  Maybe for a few months, a school term or the entire year, but it’s definitely time to think and plan ahead.

Even if you’re not much of a planner, someone (your boss, parents, the youth themselves), somewhere (in the board of directors meeting, during your weekly supervision sessions, in your annual performance review) probably wants to see your plans and maybe even wants to know how it fits into your wider vision… and theirs.

It’s very possible that you have heard of this acronym before when setting goals or targets.  I share it with you again (or maybe for the first time) because it works.  It helps give you a framework for setting goals that are measurable so that you can provide evidence later of the work that you did and things you accomplished.

Most youth workers in my experience – even in the (often) warm and fuzzy setting of faith-based organizations – will need to show evidence for their work at some point.  Maybe you have a board of directors you answer to, donors who gave money to your project or maybe you need funding and want to attract donors (read: SMART planning may help you get more money- who doesn’t need more money for their projects?!).

Having clear plans and goals as well as evidence to show what you have accomplished so far is always helpful in finding and maintaining funds as well as job security when meeting with the people who sign off on your paycheck or programs.  Even if planning strategically is not a requirement for you and your organization, it will help you become a better youth worker who is able to affect maximum change in your young people if planned out properly.

So let’s get down to it (there are several options for what each letter stands for, find the ones that work best for you here):

S is for Specific– make each target or goal in your plan specific.  Be very clear and intentional about what you are trying to achieve.

• Growing the youth group vs. To increase the youth group by 20%

M is for Measurable– make each target or goal something that can be tangibly measured, either in numbers or percentages

• Have a big youth retreat vs. Have a youth retreat with 80 youth in attendance

A is for Achievable– make each target or goal something that can be achieved through measurement.

• Raise money for a new bus vs. Raise $5,000 for a new bus

R is for Realistic– make each target or goal something that is based on realistic expectations.

• Have a youth retreat with 80 youth in attendance – the last five retreats had 15 youth vs. Have a youth retreat with 40 youth in attendance- a more achievable amount based on previous years